
21 Nov 2017, 09:44 by Elzabé Curlewis
What is a brand without branding? Nothing. What is a brand with branding? Everything. While conducting research on the significance and relevance of branding, I decided to put the theory to test. If you look at the below image, it is almost impossible to imagi...

16 Nov 2017, 15:00 by Elzabé Curlewis
Most of us have attended a conference, seminar or event and left with a bag of goodies filled with swag we either toss (with a bit of a guilty conscience) at our earliest convenience, or hang on to for sheer usefulness and convenience! Whether your swag goodie...

10 Nov 2017, 13:57 by Elzabé Curlewis
Spring and summer are on the way, sweeping chilly, cloudy days away and inviting everyone out to play, which is the perfect time to use your marketing budget to take promotional gifts out of the office into the sunshine! This is the time of year your clients a...

30 Oct 2017, 09:21 by Elzabé Curlewis
Choosing promotional gifts that best represent the services and qualities of your company are fundamental ingredients to making sure your clients remember you and, by extension, the values that make your company stand out from the rest. The importance of choos...

23 Oct 2017, 12:32 by Elzabé Curlewis
How do you stand out from the competition and continue to remain at the forefront of a client’s mind well into the future? Brandability has all the answers to making sure that your company will not be one that ends up being ‘out of sight, out of mind’, not wit...

16 Oct 2017, 10:40 by Elzabé Curlewis
Depending on your target audience and even your industry, there are many routes to take to find the right promotional gifts to make an impression on clients and remind them of the qualities that make your company stand head above shoulders from the rest. And i...