Direct To Product
Direct to product printing jets UV-cured ink straight onto the item, hardening each layer under ultraviolet light as it prints. It delivers vivid, full-colour branding, including a white base layer on dark products, on flat and gently curved surfaces.
Ideal for drinkware, notebooks, power banks and other hard-surface gifts.
How does direct to product printing work?
- 1
Your product is cleaned or pre-treated where needed so the ink keys to the surface.
- 2
The item is positioned on the print bed with the branding area mapped in the software.
- 3
The print head jets your design onto the product, curing each pass instantly under UV light, with a white base layer first on dark items.
Direct To Product questions, answered
How is direct to product different from pad printing?
Pad printing stamps 1 or 2 spot colours from a plate; direct to product prints unlimited full colour digitally, including white, with no plates at all.
Will the print scratch off?
UV-cured ink hardens into a tough layer that resists scratching in normal daily use.
Can dark products be printed in full colour?
Yes. The printer lays a white base layer first, so your colours stay true even on black or navy items.
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Related branding methods
327 products can be branded with Direct To Product
Browse corporate gifts and promotional products that support Direct To Product, or send us your logo and a branding consultant will handle the artwork and quote.